Media Framing of Women's Freedom Struggle: Insights from Pakistan

Abstract

This study examines the Women's March of 2020 as portrayed on mainstream Pakistani television channels, focusing on the diverse demands for equal rights put forth by women. It analyzes these challenges through the lenses of Islamic and Social Feminism, aligning with current scholarship on women’s struggles. The TV talks illuminate the multifaceted challenges and opportunities for advancing gender equality and women's rights in Pakistan. It identified that resistance to women's progress and development is
embedded in the prevalence of dominant elite ideology in Pakistan, controlled by civil bureaucracy, establishment, and feudal elites who wield significant power. The talk participants acknowledged overlooking women's critical issues and realized more balanced coverage.