Critical Boundaries of Activism in Public Relations in Pakistan: A Comparative Analysis of Effects of Professional Practices

Authors

  • Mudassir Mukhtar, Noshina Saleem,Stephen D. McDowell

Keywords:

PR in Pakistan, PR Models, PR Roles, PR and Activism

Abstract

This paper explores that how do professional and craft public relations practices affect department level of involvement to deal
with the activist pressure in public and private sector organizations in Pakistan. The effects of role and model preferences in Pakistan are discussed in the light of assumptions of excellence theory of public relations.

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Published

28-09-2023

How to Cite

Mudassir Mukhtar, Noshina Saleem,Stephen D. McDowell. (2023). Critical Boundaries of Activism in Public Relations in Pakistan: A Comparative Analysis of Effects of Professional Practices. JSSH, 26(1). Retrieved from https://ojs.aiou.edu.pk/index.php/jssh/article/view/1582

Issue

Vol. 26 No. 1 (2018): JSSH

Section

Articles