Smartphone Usage by College Students and its Impact on Traditional Media

Authors

  • Malik Tariq Mahmood, Muhammad Umar Farooq, Muhammad Shahzad

Keywords:

Smartphone, Usage, Students, College, Impact, Traditional Media.

Abstract

The world is on the rise with the advancement of handheld technologies
like smartphone which has substituted the traditional media with advanced
functions like SMS, telephone, diary, etc. with internet connectivity.
College students use smartphone as a multi-purpose gadget like sending
and receiving text messages, voice-calling, listening radio or watching
television and web hosting, etc. Also, television channels and newspapers
are available on the internet. The study investigated the ‘smartphone usage
by college students and its impact on traditional media. The researchers
found that all respondents, irrespective of their gender, were equally using
smartphone. They have been using internet on their smartphone for news
updates instead of accessing radio, television or newspaper directly. Male
respondents have been watching sports on their smartphone instead of on
television. Most of the respondents agreed that smartphone has reduced the
time which they used to spend on traditionally media. The overall
perception about the usage of smartphone by the respondents was also
analysed and a significant difference was found among boys and girls. On
the other hand, the results statistically revealed significant relationship
between gender and smartphone usage instead of using traditional media

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Published

20-02-2023

How to Cite

Malik Tariq Mahmood, Muhammad Umar Farooq, Muhammad Shahzad. (2023). Smartphone Usage by College Students and its Impact on Traditional Media. JSSH, 26(2). Retrieved from https://ojs.aiou.edu.pk/index.php/jssh/article/view/560

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