Representation of Women and Pakistani Media: Mapping Objectification Phenomena in TV Commercials

Abstract

Objectification of women in advertisement as a marketing strategy with blend of appealing ingredients is also being
utilized in Pakistani media industry like rest of the world. The core object of the study was to examine how Pakistani
television advertisement is representing the women in anm objectifying manner. In this connection critical discourse
analysis in the sphere of qualitative research and content analysis in the domain of quantitative research method were
employed to deconstruct the advertisement of Pakistani media in the context of representation of women in Pakistani
television advertisements.