Media Use Habits of Youth: Exploring Seeking Pattern

Abstract

This research study brings to light the usage pattern of new
media among the youth in Pakistan. The study is based on the
survey of 500 young people studying in various colleges and
universities of Rawalpindi and Islamabad. The study has
explored many interesting facts about the media use habits of
youth with special reference to latest trends and preferences
given by youth in using various media outlets. The results
show that Female respondents are getting more exposure to
Television, Radio, Film and Mobile Phone, while Male
respondents are getting more exposure to Newspapers and
Internet