Role of Communication Channels in Awareness of Farmers for Improving per Acre Yield of Kinnow (Mandarin) in District Sargodha

Abstract

Kinnow (Mandarin) is one of the major fruit crops of Pakistan, but unfortunately the production of Kinnow orchards is lower than the standard. On the other hand, agriculture department of Pakistan is using various communication channels and techniques to inform the growers of Kinnow about the various measures and techniques required for better yield, and to persuade them to adopt the same to achieve the standard yield of Kinnow.