Marketing information products and services in the public sector universities of Khyber Pakhtunkhwa, Pakistan

Authors

  • Muhammad Ismail , Abid Hussain, Muhammad Idrees

Abstract

Purpose: The aim of this study was to examine the attitude oflibrarians and information professionals towards marketing and to
know how the concept of marketing is applied in practice to the  university libraries of Khyber Pakhtunkhwa (KP), Pakistan.
Design/methodology/approach: The study is based on a survey questionnaire. Total population of the study is consisted of 110 library professionals of the fifteen public sector universities of KP. The target population is consisted of all the information professionals who had at least a postgraduate degree in library and information science. 

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Published

2023-03-21

How to Cite

Muhammad Ismail , Abid Hussain, Muhammad Idrees. (2023). Marketing information products and services in the public sector universities of Khyber Pakhtunkhwa, Pakistan. IJoLIS, 7. Retrieved from https://ojs.aiou.edu.pk/index.php/jlis/article/view/846

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Articles