Measurement of Online User Information Literacy Satisfaction: An Empirical Study

Abstract

Digital world of 21st century is undergoing enormous world over
transformation into a connected mesh of information literate members
having high information processing capacity. The effective utilization of
digital information resources is becoming a reason of competitive
advantage for organizations. E-Government initiatives are taken by
governments around the world to enhance user information management
capacity. This new scenario, the user satisfaction constructs needs to be
reconsidered due to information being its integral ingredient. In this study,
user information literacy satisfaction has been introduced as an emerging
construct indicating the satisfaction of an information literate person. A
model was developed and tested showing two antecedents of user
information literacy satisfaction as perceived portal quality and perceived
portal value. The study was carried out on users of information portal
(www.hec.gov.pk) of higher education commission, Pakistan. Respondents
are research scholars at master level who interact HEC portal frequently.
Data was collected through an adapted instrument on a 5-point Likert scale
from 260 respondents. The results showed existence of significant and
positive causal relationships between predictors and outcome variables.
Findings, however, recognize the existence of information literacy
satisfaction and requires further investigation and adaption of the construct.