Exploring the Nexus “between” “Corporate Social Responsibility” Persuasion and “Organizational Citizenship Behavior”: Evidence from Public Sector Employees

Abstract

“Corporate Social Responsibility (CSR)” has become a focal point of interest in contemporary times. While much research has focused on the impact of “CSR” on consumers, there remains a gap in understanding its effects on
Organizational Citizenship Behavior (OCB) amongst public sector employees. This study examines how “Employees' CSR persuasion (ECP)” influences job felicity and Responsive Assurance (RA) on “OCB” in the public sector. By considering the four dimensions of CSR—economic, legal, ethical, and philanthropic—we explore the relationships amongst ECP, job felicity, RA, and OCB. Many countries are implementing public sector reforms to enhance government employees' OCB, which is vital for program success. We categorize “citizenship behavior” into “altruism, conscientiousness, courtesy, civic virtue”, and “sportsmanship”. Our findings indicate a positive link between ECP and OCB (B=0.199, p<0.01), a negative association with External Job Felicity (EJF) (B=-0.412, p<0.01), and a substantial negative impact of EJF on OCB (B=- 0.158, p<0.01). Additionally, RA (B=0.274, p<0.01) and Inbuilt Job Felicity (IJF) (B=0.261, p<0.01) are positively and significantly related to OCB amongst
public sector employees in Pakistan. These results highlight the importance of CSR initiatives for public sector employees, as they have the potential to promote positive workplace behaviors.