Do or Die: A Challenging State for Strategic Leaders in Globalization

Abstract

In this world where everything has become globalized,
organizations are facing problems towards sustaining market
shares, maintaining profits, higher Return on Assets and
Investments. These challenges force the leaders to become
strategic leaders and to adopt useful strategies to gain competitive
advantages compared to other firms in the market. Moreover, the
current emerging issue in globalization is creating and adopting
innovative culture in organizations for stable market shares. This
study analyzes the influence of Strategic Leadership trait on
Organizational Performance having a moderating role of
Innovativeness. Telecom sector of Pakistan is focused and a
sample size of 300 employees of Mobilink and Zong Franchises in
Lahore is taken. Results confirm the influence of Strategic
Leadership on Organizational Performance. Also, this endorses
that innovativeness has a strong influence on the relationship.