About the Journal
Global Trends in Business and Commerce (GTBC) is a proposed international, double blind peer-reviewed research journal by the Department of Business Administration and Department of Commerce at Allama Iqbal Open University, Islamabad. Aimed at promoting high-quality research, innovation, and knowledge dissemination across business, commerce, management, entrepreneurship, finance, marketing, digital transformation, sustainability, and artificial intelligence. The journal will adopts a double-blind peer-review system, an open-access policy, biannual publication, online submission and tracking, and international editorial and advisory boards in accordance with HEC publication ethics guidelines. GTBC seeks to enhance research visibility, expand publication opportunities, foster national and international research collaborations, and pursue recognition in national and international indexing databases.
