Guidelines for Publication & Submission of Article

Global Trends in Business and Commerce (GTBC) serves as an essential resource for providing practical information and knowledge to people who intend to apply the latest business strategies for competing in the changing business and economic scenario. GTBC promotes the exchange of ideas between academics and practitioners, intending to provide an enhanced resource for domestic, regional, and international readers.

To ensure high-quality publications, research articles are subject to a meticulous screening process and double-blind peer review by scholars with strong academic and research backgrounds in their respective areas of expertise. All submitted articles should report original and previously unpublished research, whether experimental or theoretical. Articles submitted to the journal must meet these criteria and must not be under consideration for publication elsewhere. Manuscripts should follow the journal's prescribed style and are subject to both peer review and editorial editing.

The biannual Global Trends in Business and Commerce (GTBC) is administered and published in two issues per volume by the Department of Business Administration and Department of Commerce, Allama Iqbal Open University, Islamabad.

For article submissions and queries, please contact the Editor, Global Trends in Business and Commerce (GTBC).

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Global Trends in Business and Commerce (GTBC) covers the following areas: The journal (GTBC) will cover original, but not be limited to, the following areas Business and Commerce, Strategic Management and Leadership, Entrepreneurship and Innovation, Marketing and Consumer Behavior, Finance and Investment, Banking and Financial Technology (Fintech), Human Resource Management, Digital Business and E-Commerce, Supply Chain and Logistics Management, Corporate Governance and ESG, International Business and Trade, Behavioral Finance, Sustainable Business Practices, Data Analytics and Business Intelligence, AI in Business.