From Thriving to Driving Innovation: Millennials’ QWL in Pakistan's Telecommunications Industry

Abstract

In contemporary workplaces, Millennials have introduced their inimitable values and unique expectations that have completely transformed workplace dynamics over the last several years. Thus, it is imperative for organizations to understand aspects that influence their innovative capacities to enhance organizational productivity. However, a noticeable lack of scholarly work investigating the impact of Quality of Work Life (QWL) on thriving at work (TAW) and its subsequent relationship with Millennials’ Innovative Work Behavior (IWB) within Pakistan’s telecommunications sector can be witnessed. This manuscript deals with this gap using Amabile's Componential Theory of Creativity as the theoretical foundation for investigating the relationship between QWL and IWB, along with TAW as a mediating variable. An online survey of 270 millennials employed in telecommunications service providers across Lahore, Islamabad, and Karachi was undertaken and the hypothesized relationships were tested using Structural Equation Modeling (SEM) in SmartPLS. Results demonstrate that QWL is positively related to both TAW and IWB, and TAW plays a partial mediating role in the relationship between QWL and IWB.

Keywords: Quality of Work Life, Thriving at work, Innovative work behavior, Millennials, Telecommunications, Pakistan