@article{Abid Zafar, Umar Ghazanfar Chaudhary_2023, title={Effects of Violence Shown in Media on Children: A Study of Parent’s Perspective}, volume={2}, url={https://ojs.aiou.edu.pk/index.php/ecce/article/view/499}, DOI={10.30971/jecce.v2i.499}, abstractNote={<p>Violence mediated programs play a decisive role in cultivating vicious<br>attitudes among children which are damaging the actions of children and<br>their ways of life. This research was designed to investigate the effects of<br>the violent contents shown on media in changing the children’s attitudes.<br>The Researchers applied survey method by quantitatively analyzing the<br>respondent’s views about their children’s habits of watching television<br>and playing video games on computer by using Likert scale for getting<br>an in-depth understanding of behavioral changing which are caused by<br>violent based contents in media. Cultivation theory was applied for<br>recognizing the effects of violent based TV contents on children by using<br>bobo doll experiment. The population of the study was the mothers of<br>those children between 4-12 years from district Gujrat. Total 100<br>mothers were selected as a sample by using stratified random sampling<br>technique. The strata were made based on the status of women where<br>half of the women were selected as the house wives and half of them<br>were selected as working women. The results of this study show that the<br>aggressive and violent based contents on television and video games<br>have extremely negative effects on the attitudes of the children.</p>}, journal={JECCE}, author={Abid Zafar, Umar Ghazanfar Chaudhary}, year={2023}, month={Feb.} }